How Focusing on 'Time to Launch' Can Transform Your Onboarding
Read Time 3 mins | Written by: Vaibhav Awachat
When your team sets ambitious deadlines, like a 6-week go-live for a new customer, the real test is in adhering to these tight timelines amidst the complexities of project management. Not meeting these deadlines can lead to strained customer relationships from the very beginning.
Traditional methods of tracking TTV, often manual and fragmented.
Understanding the feasibility of a certain go-live timeline necessitates knowledge about typical delay sources. Are these delays occurring at the project kickoff, during the setup, or in the implementation phase? Knowing these details is essential for successful project delivery.
In today's fast-paced digital landscape, businesses are continually searching for metrics that effectively gauge the success of their software implementations. While Time to Value (TTV) has traditionally been a focal point, a shift towards a more tangible and impactful metric is underway. The spotlight is now on Time to Launch (TTL) – a specific, measurable, and actionable metric that directly correlates with customer satisfaction and product adoption.
Understanding Time to Launch vs. Time to Value
Time to Launch (TTL) refers to the time it takes for a customer to go live with a new product or service. It's a concrete measure, distinctly marking the point from the beginning of implementation to the actual launch. TTL is not just a countdown; it's a strategic timeline that encompasses planning, execution, and overcoming any potential roadblocks.
In contrast, Time to Value (TTV) is often perceived as more abstract. It attempts to measure the moment when a customer first realizes the value of a new product or service. While conceptually appealing, TTV lacks the specificity and immediacy of TTL. It's more of a long-term metric, influenced by ongoing customer engagement and evolving perceptions of value.
Why Time to Launch Matters?
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Clarity and Specificity: TTL offers a clear, unambiguous target. It's a straightforward countdown to a significant milestone – the product launch. This clarity helps teams to focus, align their efforts, and work towards a common goal.
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Measurable and Trackable: Unlike the elusive 'aha moment' of TTV, TTL is quantifiable. Teams can track progress against a defined timeline, making it easier to spot delays or issues that need addressing.
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Direct Impact on Product Adoption: A swift TTL is often the first step to successful product adoption. When customers see a rapid transformation from purchase to active use, their confidence and satisfaction with the product soar, setting the stage for a positive long-term relationship.
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Aligns with SMART Goals: TTL aligns perfectly with the SMART (Specific, Measurable, Achievable, Relevant, Timely) framework. It's a goal that teams can rally around, offering a tangible target to aim for.
This is precisely where BigSteps Sigma makes its mark, revolutionizing the approach to tracking and measuring TTV and other key project metrics.
How BigSteps Sigma Enhances Time to Launch?
BigSteps Sigma is designed to streamline the journey from kickoff to go-live. With its intuitive interface and zero-setup requirement, it drastically reduces the TTL, ensuring that projects stay on track and meet their targeted launch dates. Here’s how BigSteps Sigma makes a difference:
- Automated Tracking and Reporting: BigSteps Sigma automates the tracking of key milestones, providing real-time visibility into the status of each project phase.
- Proactive Bottleneck Identification: By continuously monitoring progress, BigSteps Sigma helps teams identify and resolve bottlenecks quickly, preventing delays.
- Data-Driven Insights: The platform offers insights into past project timelines, helping to benchmark and improve future TTL estimates.
The Shift to Time to Launch
While TTV remains a valuable metric for understanding long-term customer satisfaction, TTL is emerging as the crucial metric for immediate implementation success. It's specific, measurable, and directly influences customer experience and product adoption.
BigSteps Sigma is at the forefront of this shift, offering tools and insights that accelerate TTL and pave the way for rapid, successful product launches. Embrace BigSteps Sigma to not only meet but exceed customer expectations, ensuring your projects are always on time and on target.
Ready to revolutionize your project timelines? Explore BigSteps Sigma and discover how we can transform your TTL today. Click here to book a demo and take the first step towards seamless, efficient product launches.
